Marcelo Ballona

Marcelo Ballona
 

 
 
 
 
 
 
 
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ABOUT ME

Seasoned entrepreneur  and senior executive with vast management, marketing and business development skills focused on digital growth.

- Co-Founded a start-up recognized as the largest E-commerce in Latin America to date.The company became Public by its IPO on 2005.  

Experienced with growing business on both web and mobile environments, building high-performance teams, defining & negotiating business development opportunities, profit & loss budgeting, and raising institutional venture funding.

 
 
 

    

For the past twenty years, I have been building technology based ventures. With a background in economics and communications, I have a thorough understanding of the technology market and its challenges.

 

 

 

TUTI

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Wayra

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Submarino - B2W

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Partner Reviews

Ballona was my partner at Submarino.com, and several aspects of this successful enterprise are directly linked to him. The fun spirit by which Submarino.com is know until today was shaped by Ballona since the first days of the company. He always pushed the partners’ group to move in the direction that created the outstanding brand. On top of that, he envisioned and pursued with the operations director “next day delivery”, which revolutionized Brazilian e-commerce landscape. After Submarino.com started “next day delivery”, the Brazilian e-commerce industry accelerate its growth. Due to our “first move”, we were able in little time to capture 40% of the market, and became the first profitable enterprise in the country. Ballona is very creative, energetic and always in good mood. It was a pleasure to work with him.
— Murillo Tavares Head of Consumer & Professional Service Practice - Spencer Stuart Mexico August 15, 2009, Marcelo worked with Murillo in the same group
Marcelo Ballona knows how to do business with attention, care, speed and precision. Everything together. Therefore, he is a very special kind of professional for our times. I strongly recommend him.
— Marcelo Tas Comunicador e Head de Inovação do Instituto Locomotiva June 23, 2006, Marcelo worked with Marcelo but at different companies
Every now and then you meet someone who makes such an impression on your, you know that you will always be connected. Marcelo is that person. When you first meet him, you see the obvious; the whirlwind of latin energy and passion. Don’t be mistaken for thinking that is it. Far from it. Marcelo’s breadth and depth of digital and startup experience allows him to instantly understand complex scenarios, see challenges ahead and plan solutions before anyone else has recognised there might even be a challenge. He is incredibly smart; book smart and street smart; a truly winning combination for any new business to have on their team. He’s been there, done that and bought the T-Shirt. He’s also got the scars, which makes him an invaluable asset for any new business that is serious about success. Simply put, if you want an unfair advantage, have Marcelo on your side.
— Shaa Wasmund Book Bootcamp - 17th March 2017 - shaa.com/writeyourbook March 31, 2013, Marcelo worked with Shaa in the same group
 
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Partner Reviews

Marcelo is a true leader and a very accomplished executive in the media space. I've had the pleasure to work with him and his charisma and energy is pretty contagious. On a personal level is a charming and fun. I look forward to work with him in the future!   

Bibop G. Gresta

Chairman, Co-Founder at Hyperloop Transportation Technologies - Founder Digitalmagics - TedX Speaker

March 16, 2016, Marcelo was a client of Bibop G.’s       

 

Marcelo is more than a client, he is a true friend, a courageous and creative entrepeneur and one of the most brilliant minds from Brazil. But, i must comment on his caracter. He is a unique virtuous man, that takes care of his family, respects others and, of course, most importantly, a disciple of God.   

 

Renato Opice Blum

Digital law program coordinator at INSPER

April 9, 2013, Marcelo was a client of Renato’s       


    

Marcelo has a superb ability to quickly understand what's important and zero in on the core issue. Marcelo delivers sharp insights with clarity and has both the network and capability to develop new business opportunities. His energy and personality are infectious and working with Marcelo has been a pleasure.   

 

Karl Aherne

Founder & CEO, Red Planet (acquired by Deloitte)

March 12, 2013, Karl was a client of Marcelo’s